Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/02909_Field_MOSF T7.txt

Text File | 1996-04-10 | 722b | 14 lines

. . . when you have a new kind of information
pattern surrounding all individuals and all groups,
their basic attitudes towards one another, toward
work and play, toward production and
consumption, these attitudes are all changed too.
And the overall change is that the consumer insists
on a larger role, creatively, and wants to become
more and more a producer, at all levels. This means
that we are, increasingly, insisting upon a do-it-
yourself world, whether in decision-making, or in
consumer goods; and that on the overall pattern of
social life, we are retribalizing, after centuries of
detribalizing; and that whereas we accomplished
detribalization by literacy and segmental analysis of